Frontlab Ad builder – Which edition to choose
The modular structure of Frontlab Ad builder makes it easy to extend the solution, when more advanced features are required.
Standard edition
The standard edition of Frontlab Ad builder comes with the following modules
Core Ad builder
Let your team set up professional-looking templates, and then allow end users to add the content needed to produce a brochure, flyer or other marketing communication. Users get a 100% correct preview while building the ad, and they get immediate feedback on layout issues such as text overflow and poor image resolution. Frontlab Ad builder is built upon InDesign technology and InDesign Server. You design your templates in the familiar InDesign client, and generate the output using the InDesign Server as the graphics engine.
Multiple output profiles
Use the same template to generate a PDF for local printing or a high resolution PDF with marks & bleed for offset printing, a low-res PDF for e-mailing or a black-and-white PDF for faxing. The user can select the desired output method when generating the final PDF.
Multiple pages
Frontlab Ad builder supports multiple page templates.
Predefined list of content data
In cases where the end users need to select data/content from predefined lists, it is possible to defined these lists in a central place, and share those lists among multiple templates. Choose from simple lists of values or define advanced hierarchical lists depending on your needs.
Digital Asset Management integration
The Frontlab DAM is an easy-to-use image database for storing and sharing images. Frontlab DAM integrates completely with Frontlab Ad builder to provide an end-to-end solution for customers. Images are stored in hierarchical folders, and can easily be reorganized and moved. You can define access rights to folders for individual users or groups, and have fine-grained control of the assets. Image placeholders in Frontlab Ad builder templates can map to a specific folder in Frontlab DAM and thereby protect the visual identity by preventing accidental use of the wrong images.
Product Information Management integration
The Frontlab PIM is an easy-to-use image database for storing and sharing images. Frontlab DAM integrates completely with Frontlab Ad builder to provide an end-to-end solution for customers. Images are stored in hierarchical folders, and can easily be reorganized and moved. You can define access rights to folders for individual users or groups, and have fine-grained control of the assets. Image placeholders in Frontlab Ad builder templates can map to a.
Extended edition
All the features of the standard edition – and additional more advanced features.
Advanced templates
The advanced templates allow you to insert templates in templates. You can define a product placeholder template, and a catalogue template which contains one or more product placeholder templates. This reduces the template maintenance needed as it makes it easy to update parts of your template library without the need to redo all the creative work. A template can also be set to grow in width or height. This allows you to create a single newspaper template that can scale to fit one or more columns and can grow in height. This feature dramatically reduces the number of templates and gives the users a lot more flexibility.
WYSIWYG
When needed it is possible to enable a full WYSIWYG experience, allowing the end users to change formatting & style elements like font family, font size, font style variants like bold, italics, etc., or use select predefined paragraph styles from the template.
Dynamically add & remove template pages
Allow end-users to add & remove pages during the work process.
Approval workflow
Setup basic approval work flows between the end-users and the approval coordinators
Database publishing integration
The database publishing module allows you to integrate Frontlab Ad builder with your existing data sources such as ERP or CRM systems. Create custom solutions for all your database publishing needs. Let your salespeople on-the-fly create custom catalogues, offers or customized promotional material. Or you can integrate Frontlab Ad builder with your CRM system to create direct marketing materials, such as letters, faxes or emails.
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